Marketing is dialed. Pre-production is chaos.
You've got Shopify, ads, and brand figured out. But behind the scenes? Samples slip. Approvals stall. Nobody realizes until it's air-freight-or-miss-the-drop time.
This silently burns 6–8% of revenue annually.
Missed launches. Emergency air freight. Extra sampling rounds. Margin erosion you don't see until it's too late.
Not another tool. A layer on top of what you already use.
Kwality doesn't replace your Excel, your email, or your vendor chats.
It sits on top of them — watching, understanding, and flagging.
Think of it as an AI COO who never forgets, never waits too long, and never loses context.
Why Now
AI can finally read unstructured data — emails, chats, spreadsheets. This wasn't possible 3 years ago.
The Follow-Up Layer You're Missing
No tool owns "follow-ups, decisions, and accountability" in pre-production. Until now.
Real-Time Style Tracking
Maintains a single source of truth across all your styles — without manual updates. Pulls from your existing spreadsheets and vendor communications.
"Spring Collection: 18/24 on track, 4 at risk (trim delays), 2 blocked (awaiting approval)"
Delay Detection & Alerts
Detects risk before delays become expensive. Flags when dates slip, approvals stall, or vendors go silent — automatically.
"Lab dip approval pending 6 days — factory needs response by Friday or bulk start pushes 2 weeks."
Catches the problems you'd find out about too late.
Automated Follow-Ups
Sends polite, persistent follow-ups to vendors when they go quiet. Escalates to you when human intervention is needed.
"No response from trim supplier in 5 days. Auto follow-up sent. Escalating to you if no reply by Thursday."
Production Intelligence
Learns your production patterns over time. Identifies which vendors are reliable, which styles always slip, and where your process breaks.
How It Works
Three steps to visibility. Keep using Excel, keep using WhatsApp — just let Kwality watch.
Connect What You Already Use
Kwality reads from your existing workflow:
No migration. No new workflows.
We Learn Your Production
Kwality builds a model of your specific operation — your vendors, your timelines, your approval patterns. Not generic benchmarks.
Every brand operates differently. Kwality learns yours.
Get Alerts Before Problems
Real-time monitoring with actionable alerts:
You decide what to act on.
Assistive, not autonomous.
Kwality watches and flags — but you make the calls. Your vendor relationships are too important for runaway AI.
You Control What AI Does
You set the boundaries. Kwality only monitors and alerts within the permissions you grant.
Vendor Comms Need Your OK
Auto follow-ups are polite nudges. Anything with real stakes waits for your approval first.
Full Audit Trail
Complete transparency. Every alert, follow-up, and recommendation is logged for your review.
Signal, Not Noise
Kwality stays quiet when things are on track. You only hear from us when something needs attention.
"Vendor relationships are built on trust. AI shouldn't jeopardize that."
That's why you stay in control.
Production surprises aren't random. They're predictable.
"We overbought styles that didn't do as well as we thought and didn't make enough of others that sold through in a week."
Built for DTC apparel operators.
Especially those at $5M–$50M where systems that worked early start breaking — but ERPs feel like overkill.
Founders & CEOs
You built the brand. Now you're stuck pinging factories at 11pm. Get your time back.
COOs & Heads of Ops
You own pre-production but lack visibility. Finally see what's slipping before it's too late.
Production & Supply Chain Leads
You're the one chasing vendors. Let AI handle the follow-ups so you can focus on relationships.
Connects to what you already use.
No new systems to learn. Kwality reads from your existing email, spreadsheets, and vendor chats — and works alongside your current workflow.
Email & Calendar
Gmail, Outlook, Google Calendar
Spreadsheets
Google Sheets, Excel, Airtable
Vendor Comms
WhatsApp, WeChat exports
Read-first architecture.
Kwality reads and recommends — never sends emails or messages without your explicit approval. You stay in control.
PLMs track data. Kwality tracks what's falling through the cracks.
PLMs & ERPs
Built for data entry & reporting.
Great for structured workflows. But they can't read your emails or chase vendors.
Kwality AI
Built for follow-ups & accountability.
Reads unstructured data. Understands production language. Flags risks early.
Before the sample slips another week.
Before the approval blocks production.
Before you're paying for air freight.
Let us be your production radar for 30 days.
We'll review your vendor emails, chat exports, and production trackers weekly — and flag what's at risk before it costs you.
Free. No commitment. Just real visibility into your pipeline.
Quick Setup Call (15 min)
We learn your production workflow and what to look for. You share access to emails/trackers.
Weekly Risk Report
Every week for 30 days, we send you what's at risk, what's stalled, and what needs follow-up.
Decide If It's Useful
After 30 days, you tell us if it helped. No pressure. No credit card. We just want your feedback.